How to Identify the Best Ad Platform for Your PPC Clients

William Exchange

Most agency owners and managers will agree that every client is unique. This is particularly true if you have clients that operate within varying industries with their own specific target audiences. What becomes clear over time is that there is rarely a cookie cutter template for which channels may suit each client best. As an account manager, it is your responsibility to decide if a particular strategy or channel is working and if not, to find an alternative solution.

In this guide, I’ll walk you through the process for determining which foundational channel is work best for your client as well as tips for pivoting when performance is lagging.

The major ad platforms: Google, Facebook, & LinkedIn

Before I get into the client-specific details, lets run through the primary marketing channels I will be focusing on:

  • Google Ads
  • Facebook ads
  • LinkedIn ads

Obviously, the best advertising strategies will be cross-platform…

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How do you promote your blog or business?

Skeptical Heartism

Yesterday was the first weekend the Christmas market was open.
The streets were crowded.
The shops took advantage of it by promoting all kinds of “good deals”.

Promotion can be done in several ways.
I have received countless emails from things I didn’t even know I was subscribed to.
Walls are filled with flashy posters.
But for some reason, shop owners think it’s a good idea to make youngster stand in the cold, handing out flyers.
Refusing seems a bit rude and in the end the piece of paper was useful for disposing chewing gum.
But most of them ended up as waste on the street.
Yet, the teenager kept on staying until closing time.

Persistency, assertiveness and consistrncy are essential when promoting your product, but to what extend?

If you’re an Apple user, you know that the device won’t end until it drives you mad and finally do that…

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Top Tips for Marketing Your Book for the Holiday Season

Nicholas C. Rossis

Ronita Mohan | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's booksRonita Mohan is becoming one of this blog’s favorite guest bloggers—and with good reason! Her posts always have great book marketing tips and ideas. Today, she explains the best ways to market your book this holiday season.

Ronita is a content marketer at Venngage, the online infographic and design platform. She is an avid reader with an interest in mystery fiction, history, graphic novels, marketing, and diversity. Twitter: @Venngage

Top Tips for Marketing Your Book for the Holiday Season

Holiday gifts | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's books Photo by Ben White on Unsplash

The holiday season isn’t just about snow and families and giving gifts—it’s also a great time for marketing your book.

We have some top tips for holiday book marketing—including what to post on social media and include in newsletters—so you can improve book sales and reach customers well into 2020.

Season’s Greetings

How are your fans and audience going to know that you are…

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Blogging Mistakes: 10 Things Not To Do When Starting a Blog

WordPress How To

Blogging Mistakes: 10 Things Not To Do When Starting a Blog

1. Do NOT start in a niche you’re not passionate about.

2. Do NOT spend days perfecting your name and mission statement.

3. Do NOT get started on a free blogging site.

4. Do NOT buy a bad host.

5. Do NOT buy crazy expensive all-inclusive software.

6. Do NOT forget to invest in yourself and your business.

7. Do NOT mix business expenses with personal expenses on your credit card.

8. Do NOT forget to keep diligent records of expenses and revenues.

9. Do NOT ignore the power of Pinterest for bloggers.


11. Do NOT put off starting a blog any longer!

Many of you have been debating starting a blog for a while and haven’t made any real moves.

The time is now. There will not be a perfect time, idea, moment…

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How to Write an Effective Blog Headline – by Belinda Griffin

Chris The Story Reading Ape's Blog

on BookWorks:

There is an art to writing headlines, and a science too—there is plenty of psychology involved when it comes to creating a compelling blog headline.

That said, there are very few truly original headlines, and most follow some kind of formula. In this post, I’ll walk you through the key points to consider when writing effective headlines that drive traffic to your blog articles and share some useful tools to help you find the perfect headline for your post, whether that be for your own blog or a guest post.

Continue reading HERE

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Sticking to a Posting Schedule

Looking through a frosty window...

sticking to a posting schedule

As I’ve started to get more serious with my blogging in the last couple of months, I realize that there is a need for some organization when it comes to posting. I’m struggling with keeping it all in order and remembering what I’ve posted and when.

Blogging is a lot of work and people who look at it from the outside tend to take it lightly. Seriously speaking, if done properly, even putting out one blog post can be significantly time consuming.

Just like with everything else though, it’s all about practice. I’ve read about people who churn out 700 word blog posts in 15 minutes. All achieved through months and months of practice. Of course it helps that they also have a knack for writing.

I think it’s easier when you’re on a platform like Medium or where a lot of the work and formatting is much easier…

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3 Ways To Stop Writers Block


Almost every writer at one point and time encounters a little issue known under as Writers block. Every single writer wonders how to stop writers block. Well these three simple steps will have it stopped, shipped off, and never heard from again… never again…

1. Research

Writers block could be a temporary drought of creativity, or it could be a lack of Knowledge.

Simply spending an hour, or two reading about your topic you could refill your mind, and lift the block. You could also find a new jumping point for your next Article.

2. Rest

While a lack of Knowledge is the reason for many Writers Blocks another good cause is a lack of rest.

You May Also Enjoy:

By not taking time off as a writer you drain your creative juices, and eventually become burnt out…

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