ONLINE MARKETING CAN MAKE OR BREAK YOU

The world of business is so competitive due to the advances made in information technology, the world wide web and the countless resources that are available. combined with fluctuating economic markets and the ever-increasing volume of online start-ups it is essential to keep your nose in front of your competitors. This is no easy task, and you have to get it right, so choosing the right marketing tools can make or break any business.

SOCIAL MEDIA

With an audience of over 2 billion social media is undoubtedly the world’s largest customer database and is the most powerful form of media resource that is available, and of course, it’s free. but using social media to benefit your company is a lot harder than most people realize.

ADVERTISING

Promoting your business through ADVERTISING is important because unless you shout out loud nobody will know you are their

web content

To me, the single important factor in any marketing campaign, without this your business will not succeed. With content you must ensure that it is well researched, fresh and current, you must have the right image, video and audio placements at the correct sequences, too many or not using the right ones will destroy any content no matter how well it is written.

The content must engage the reader and encourage them to come back. Your search engine optimization and keywords must be used correctly. Make sure that your brand or services are highlighted, and made the main focus of the reader without detracting from the content.

I have only touched on the very basics of using web content to market your brand or services, and it can be very complicated so using the right writer is very important.

I HAVE BEEN WRITING FOR MANY YEARS AND AM STILL LEARNING, BUT IF YOU GET IT RIGHT YOU ARE A WINNER

CHEERS….. ANDY THOMSON(THE BLOGGER

THE WAY FORWARD

Digital marketing is what we do nowadays, whether it be for personal gain, or for business reasons.We even market ourselves, so for example, we want to get a message across on social media to as many people as possible, so we write that message in such a way that it has an ultimate impact, and we all do it without thinking, so in today’s age we are all digital marketers in life, if not in business.

Marketing a brand or service can be a huge burden for the poor guy or girl who takes responsibility for it, you will either end up crying in your coffee, or you will be doing the highland fling around the office in celebration. What I don’t want to do is scare people into thinking that a job in marketing is a big no-no, because, in fact, it can be the most satisfying job in the world, not to mention very profitable. Am not writing this article in a technical format at all, it’s not about how we market our brands and services, or even ourselves, but it’s about how we approach digital marketing.

Marketing can be as diverse as anything that we do, and the project that you are working on now will be completely different from the previous one, for example, your target audience will be different, costing will be different, packaging, supply, manufacturing, transportation, everything will be different. The key here is research, to blindly go and try to market something that you know nothing about, is a fools game, you have to know everything about what you are marketing as if you owned it yourself, and if you did own it yourself you wouldn’t stand for attitudes like “maybe that will work” “WE WILL TRY THIS” “IF IT GOES WRONG, WE CAN START AGAIN”.I wouldn’t be happy with that attitude, in fact, am sure no good marketing agency would.

This has just been a very brief and basic article about how important it is to lay the groundwork before you start any marketing project. the key words to understand are…PREPARATION..RESEARCH.. CORRECT TARGETED AUDIENCE, ATTENTION TO DETAIL, AND THEN ASK YOURSELF,”BEFORE I PROCEED TO THE NEXT STEP, IS EVERYTHING I HAVE DONE SO FAR CORRECT. We all make mistakes, but it is so wrong not to try and minimize those mistakes as much as humanly possible

Cheers… the blogger

Are You A Good Boss?

Being a good boss means that you lead from the front and inspire others to go above and beyond what they feel they are capable of, in other words you get the best out of your employees while’st at the same time creating a happy and productive working environment.

Being the boss isn’t always easy, but the buck stops at you and you are responsible for the physical and mental welfare of your employees, you may not get it right all the time but you must make sure that any decision you make is in the best interest of the employee and the business because if the business suffers so does the employee, so not all decisions will be popular but you are the one in the driving seat and you have to take responsibility.

The role of a manager is to run the business efficiently, productively, and make a profit, but all the tasks that you need to complete as the boss to achieve that remit can be daunting to say the least, but self belief in your own ability, confidence, and being able to think out of the box are essential quality’s to have in your locker, but having those quality’s alone will be useless if you haven’t got the goodwill and support of your work force. Trust is a keyword in any business, but how do you gain that trust? just giving everyone a pay-rise won’t work you have to bee seen to be in control of everything connected with the business, sometimes you have to be firm with your employees to keep control of the shop floor, you have to praise and give rewards when it is merited, and you have to show an interest in your employees on a more personal level to make sure everything is OK with them, because a happy employee is a productive employee and that can only be good for business.

Being a boss is not an easy job, but if you get it right you will increase your profit margin, so it’s not just about being a nice person, but it makes good business sense. Now what I have written is a very simplistic view of it and there is so much more to running a successful business, but get the basics right and you are halfway there.

Andy (Global Bloggers)

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Our writing team consists of professional writers and editors skilled in a wide range of written disciplines, ensuring that no matter the brief, we have someone available to address your problems promptly. Don’t worry about the delivery time, as we believe in timeliness nearly as much as we believe in accuracy, so if the deadline is reasonable, we will always strive to meet it. And, of course, all of our content is 100% confidential, authentic, and plagiarism-free.

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We strive to have a team that is comprised entirely of professionals with a friendly and ready-to-work attitude. We know the stereotypes about writers – and we also know that there’s nothing more irritating than being kept waiting by a creative – but we’re here to assure you we’ll promptly respond to any inquiry, no matter how mundane or nit-picky it may seem. Please don’t hesitate to get in touch if you have any suggestions, edits, or amendments to your content brief.

THE DOMINO EFFECT

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Wednesday, October 02, 2019

As the CEO / manager of a business or group you are charged with the responsibility of leading them on the path to success, how you do this, and the decisions you make can have irreversible consequences that can affect the lives of the people involved. Does this sound dramatic? – well the answer is yes, but it is also a fact.

Making decisions is what we all do every day, from when to make a cup of tea, to what newspaper you are going to buy, and in general this will affect you and your immediate circle, for example, your family, and the consequences of those decisions can be limited to your immediate circle, but once you start making decisions/choices outside of that circle for r example in a business or group on behalf of others the consequences can change dramatically, because it now starts to affect the business and individual outside of your immediate circle, and controlling the effect those decagons have become much harder, and your responsibility becomes far greater.

You are the boss; you have to be right.

As a boss / leader you are expected to make the right decisions, but life doesn’t always work like that, and sometimes you get it wrong, and you learn from that mistake, become better because of it and not despite it, but remember the dominoes are already falling because of that decision , and as each domino falls there is a different consequence, so as a leader you must act, not react, you must change the course of the domino so that the consequence becomes better, this is known as damage limitation, and is an everyday scenario in business.

As a boss, your remit is to do the very best you can for your business and the welfare of its employees, but you are not perfect and mistakes will happen, but the test of a true leader is how he acts on those mistakes, and he does not react with a knee jerk reaction. You must have a lot of self-belief in your capabilities in having an effect in a decision that has gone wrong

Always keep an eye on the domino

The Domino Effect

 

 

 

dominos dots fun game

Photo by Miguel Á. Padriñán on Pexels.com

As the CEO / manager of a business or group you are charged with the responsibility of leading them on the path to success, how you do this, and the decisions you make can have irreversible consequences that can affect the lives of the people involved. Does this sound dramatic? – well, the answer is yes, but it is also a fact.

Making decisions is what we all do every day, from when to make a cup of tea, to what newspaper you are going to buy, and in general this will affect you and your immediate circle, for example, your family, and the consequences of those decisions can be limited to your immediate circle, but once you start making decisions/choices outside of that circle for r example in a business or group on behalf of others the consequences can change dramatically, because it now starts to affect the business and individual outside of your immediate circle, and controlling the effect those decagons have become much harder, and your responsibility becomes far greater.

You are the boss; you have to be right.

As a boss/leader you are expected to make the right decisions, but life doesn’t always work like that, and sometimes you get it wrong, and you learn from that mistake, become better because of it and not despite it, but remember the dominoes are already falling because of that decision , and as each domino falls there is a different consequence, so as a leader you must act, not react, you must change the course of the domino so that the consequence becomes better, this is known as damage limitation, and is an everyday scenario in business.

As a boss, your remit is to do the very best you can for your business and the welfare of its employees, but you are not perfect and mistakes will happen, but the test of a true leader is how he acts on those mistakes, and he does not react with a knee jerk reaction. You must have a lot of self-belief in your capabilities in having an effect in a decision that has gone wrong

Always keep an eye on the domino.

What Is A Good Manager?

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The question “What makes a good manager?” is an easy one to answer, a good manager should possess the following skills.

  • Communication
  • Inspiration
  • Motivation
  • Organization
  • Work well in a high-pressure environment
  • Understanding

The skills listed above are essential to be able to function in your role as a manager, for without them you will not be able to manage your team and put them in a position to carry out their roles effectively.

A team can only work if it is managed well, without that management the team will breakdown and revert back to individual tasking.

A manager must be able to introduce processes, discipline, and a team ethos on a daily basis to ensure the smooth and successful operation of the business.

A manager will select a team based on a number of key points.

  • Knowledge
  • Experience
  • Motivation
  • Ambition
  • Accountability
  • Able to follow instruction
  • Willingness to learn.
  • Team player

These are key qualities that a manager will look for in his/her team, for without them it is no longer a team, or a poor team at the very best, a good manager will not accept this, so it is important that the business has a training program in place from the very start, and this should include team building, the manager should be all over this and put in place regular reviews of his/her staff and implement changes to their training as necessary, this can only benefit the manager, the employee, and the business. Remember the keyword in any business is TEAM.

Below are three qualities that are really important to have in your arsenal as a manager, and a very brief breakdown of them, please remember, this is what’s important to me, and is just my opinion, others will have a different view.

COMMUNICATION

The most important skill a manager will possess is communication because if you can not communicate effectively all other qualities you have will become redundant. Effective communication is the cornerstone of daily operations on the shop floor and with your fellow managers. You must target the best way to communicate with your employees and managers, this can be verbal, email, daily meetings, and you must also encourage internal communication from your team, encourage them to ask you questions,, let you know their ideas, and concerns, and also create an environment of asking each other questions within the team. If you establish good lines of communication, that is half the battle.

INSPIRE

As leader/manager it is your job to inspire your team, you must lead by example and be inspired yourself, the team will look to you for inspiration, but you must also encourage the team to look at each other. When a team is inspired, work rate, efficiency, and the outcome are increased dramatically.

MOTIVATION

Motivation is another key quality, as a manager, you and your team must be motivated to succeed and be the best that you can be. You must encourage and motivate your team, and you can do this in several ways. You can offer incentives and rewards, promotion can be another key factor, or you can give praise and let the employee know how important what they are doing is, you give the employee a feeling of self-worth in their role within the team. This is proven to be a very successful method.

Being a leader/manager isn’t always an easy role, but when you get it right it can be the most satisfying role in business, possessing the qualities I have outlined can go a long way to achieving that, I know that running a business isn’t as black and white as this, and it takes a lot of expertise and the will power to succeed, but if things do go wrong, keep talking, good communication will overcome most things in time.