There are millions of blogs on the world wide web, and it is a truly global pastime and business, but if you want your blog to be the one that stands head and shoulders above the rest of them, how do you do this? It is easy to start and run a blog, but depending what you want to do with it you will find it hard work to make that blog successful, so in this article I want to talk to you about the five areas I concentrate on when am writing an article for my blog, and this will help your blog post have a powerful impact.

  • SEO


Your title is the most important part of your blog post and should be given the attention it deserves, because your title is your posts attention grabber and without a good one your post will be overlooked.

A title should be no more than 5/6 words in length, this is because for example, when a google search is made Google will only show up a limited number words of a title, if your title is longer than that it will be followed by …. and the reader wouldn’t have a clue.

Make your title exciting and imaginative, readers love lists, so use a number in your title if you can, or a negative/positive, but make your title eye catching, make the reader want to read your article, if your title is bland the reader won’t give it a second thought.


What is your blog all about? When you start a blog you would usually have an idea what it is you want to write about, but you will be surprised by how many new bloggers don’t know what they will write about in their blog and they just write random articles, which is fine if you are just writing for fun, or you are not to bothered about how many visitors you get, but if you want your blog to take off, or you are serious about making blogging your profession then you must have a niche that you are knowledgeable about, and you must stick with that niche.

Picking your niche is important, it may well be something that is trending at the time and is of general interest to a lot of people, or you may pick a more specialized topic which is for a far smaller targeted audience, but what ever your topic you must write interesting and useful subject matter that your reader will find informative and useful, and this will encourage your visitors to come back to your blog time and time again, but what ever you do, do not write fluff, it’s boring and you will lose your following very quickly. So to sum up.




The blood and guts of any blog is the content that you write, without good content you have nothing.

Writers can roll out content without even thinking about it, but to write good content takes time, expertise, and patience, so you don’t just write anything just to fill your blog, because your blog is your pride and joy, it’s like your home, you want it to be just right. some professional bloggers will only write one post a month, because it takes them that long to write an article that they are happy with and they know their readers will be happy with, the point is good content posted regularly weather it’s one a month or five a month is the key to success, but be warned, this only happens over a period of time, you must be patient, it’s all about the long game.

Your blog post should be written so the audience have a clear and concise understanding of what they are reading, it should be grammatically good, it should be informative and interesting, and most importantly you should break your post up into small sections, this makes the reader digest what you have written far easier and the reader does not get bored. The perfect post length is between 1000 and 1800 words but this is not written in stone, what works for you is good.


  • Write informative articles
  • Use good grammar
  • Be clear and concise
  • Write article in small sections
  • Proper use of keywords and links


Photo by Pixabay on Pexels.com

SEO is crucial to almost everything we do online but especially for a blogger or online business, the right use of your SEO can determine the future success of your blog. make sure you do your SEO across all of your blogs pages and of your content.

Research your keywords in long and short form, your keyword density and placement can help in Google search rankings and the visibility of your site increases greatly. You must also give as much attention to your page title and headlines, because this is what shows up in a search, so to go alongside that you must again remember your keywords in your pages title.

SEO can be very technical and you may need help with the more sophisticated areas of it, but it is very important you learn the basics as this can still make a big difference, as you gain experience you will learn about targeted audiences, geographical location, website speed, and using the tools and resources the web and search engines provide, and I shall cover all this in greater detail in future posts coming soon.

  • Research keywords
  • SEO across all site pages
  • SEO on individual posts
  • Learn SEO basics
  • SEO on page title and headlines
  • Good SEO increases search rankings


The style of your blog is an individual thing but you must bear in mind that you are trying to attract visitors to your site so you must find a style that will suit yourself, the niche, and the reader. Concentrate on the aesthetics of your blog as this can be beneficial to you while attracting new visitors, you need to focus on text and image placement, menu placement, you need easy navigation and easy contact links, raven down to the colour scheme can make a difference so the style you use and promote is an important part of the process of creating a successful blog.

For more posts on blogging please visit


Good luck with all your blogs, be successful

Andrew Thomson

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