3 Multimedia Mistakes That Are Killing Your Web Content

Beyond Bylines

Spotting and Fixing Multimedia Missteps in Online Content

By now, you know that multimedia is essential to successful web content. Gone are the days when text-heavy documents could attract and keep eyes on the page. Modern readers are accustomed to beautiful site layouts and eye-catching graphics, and including multimedia in your content is just as good for search engine optimization as it is for user experience.

But even if you’ve whole-heartedly embraced multimedia, you might still be damaging your visibility and engagement.

Below are three common-but-serious blunders that can cost you big time.

1. Not using captions correctly

Pop quiz: When a reader visits a website, what is the first thing they read?

If you answered, “The headline or page title,” you’re wrong. The answer, at least according to a study commissioned by David Ogilvy, is that image captions get read more than just about anything else. According to the results of various image placement tests, Ogilvy…

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