By now, you know that multimedia is essential to successful web content. Gone are the days when text-heavy documents could attract and keep eyes on the page. Modern readers are accustomed to beautiful site layouts and eye-catching graphics, and including multimedia in your content is just as good for search engine optimization as it is for user experience.
But even if you’ve whole-heartedly embraced multimedia, you might still be damaging your visibility and engagement.
Below are three common-but-serious blunders that can cost you big time.
1. Not using captions correctly
Pop quiz: When a reader visits a website, what is the first thing they read?
If you answered, “The headline or page title,” you’re wrong. The answer, at least according to a study commissioned by David Ogilvy, is that image captions get read more than just about anything else. According to the results of various image placement tests, Ogilvy…
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