How to Identify the Best Ad Platform for Your PPC Clients

William Exchange

Most agency owners and managers will agree that every client is unique. This is particularly true if you have clients that operate within varying industries with their own specific target audiences. What becomes clear over time is that there is rarely a cookie cutter template for which channels may suit each client best. As an account manager, it is your responsibility to decide if a particular strategy or channel is working and if not, to find an alternative solution.

In this guide, I’ll walk you through the process for determining which foundational channel is work best for your client as well as tips for pivoting when performance is lagging.

The major ad platforms: Google, Facebook, & LinkedIn

Before I get into the client-specific details, lets run through the primary marketing channels I will be focusing on:

  • Google Ads
  • Facebook ads
  • LinkedIn ads

Obviously, the best advertising strategies will be cross-platform…

View original post 1,922 more words

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