The world of social media & blogging are constantly evolving and I would say more brands/businesses are looking for bloggers and influencers to spread the word about their products and services. Not only is this beneficial for the brand but when you look at the bigger picture – there are so many benefits for both the blogger & brand!
Most times especially in the media, bloggers are viewed as opportunists and only looking for free products and money (which some people are) but at the end of the day, it’s a business negotiation that benefit both parties. It’s not fair to think that only one party benefits from the other when both receive the same level (if not more) of advantages.
There are still a number of brands who are reluctant to work with bloggers or influencers even with all the positive outlook out there in the industry that’s why…
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