Why Speed of Your Site or Blog Is Really Important By Preston Felix

Vertex Cables

Why Speed of Your Site or Blog Is Really Important vertex cables.jpgWhen you first start a blog or a site, there are so many things to keep track of. What colors are you going to use? Where will you place your elements? How often are you going to share content? And really, that’s just the tip of the iceberg. So you can be forgiven for not worrying about how fast your website goes.

The thing is, though I might forgive you, the internet won’t. Consumers aren’t very forgiving. That means that every second added to load time will directly hit your bottom line.

That’s because nearly half of consumers say they expect a webpage to load in 2 seconds or less and they will abandon a site if it doesn’t load within 3 seconds. Where are they going to go? Well, chances are that’s going to be your competition.

Even more worryingly, the more fast websites are the norm, the more…

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Let’s talk: I am branching out #LifeStyle #Bloggers #RealTalk #BookBloggers

Book Dust Magic

freepik girl in the woods picture branching out

For the last couple of months I’ve been thinking about my blog and the content I am putting out there.
It has been over three years since I launched Book Dust Magic, and as it happens in life, my interests have expand.

When I started, books were my everything. I could talk about them 24/7 and they were the only non-living thing that I truly cared for.

Although books are still my number one love, there are so many other things I now feel passionate about, but also so many new things I’d like to try, so this is why I decided to rebrand Book Dust Magic into a lifestyle blog.
Calling it book/lifestyle blog would be more appropriate.

There will still be plenty of book posts here, but I decided to add different kind of content too.
There will be one article about something other…

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3 Ways How to Make Contacts via LinkedIn Content Marketing


At the time of writing, over 500 million people worldwide are LinkedIn users. That’s a lot of people vying for attention in the same space. 

However, if we dig down a little into how people use LinkedIn, we can see the opportunity to make contacts via the platform is pretty good. Of the half-a-billion people using LinkedIn, only three-million post content every week, meaning there’s plenty of space to stand out.

Let’s look into the stories of three businesses that did just that, and made valuable business contacts by posting content on LinkedIn.

Thomas Hayward: using video to stand out from the crowd

Video posts attract about three times as much engagement as text posts on LinkedIn. Assuming your objective is to engage contacts with yourself or your business, this means they are thrice as useful.

Screen Shot 2019-03-29 at 11.25.25 AM

One exceptionally good exponent of LinkedIn video posts is Thomas Hayward, a videographer and…

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Talking Content, Content

The Content Pool

Delighted and honored to be the latest guest on the Content Content podcast. Join Ed Marsh and I as we discuss why tech writers are now content engineers, why metadata is important, what it’s like to document massive hardware, and more.

Why XML is a Four Letter Word – and more


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The Bird Is the Word

Flick Fusion Blog

One of the reasons video captures your customers’ attention and engages them so effectively is that, when done properly, it tells a story. I came across a great article on AdWeek.com, which shares how the scooter company Bird created a clever video telling a powerful story. It’s not overtly promotional or in your face but instead has some key factors which make it so engaging.

First, it’s story-based. As in any story, it begins with character development, introduces pain points and then provides a solution. When you watch the short video, you see a street line painter endure multiple obstacles while trying to do his job. From traffic congestion, to exhaust, his life is frustrating. Then commuters riding Bird scooters enter the scene. He recognizes they would alleviate the obstacles and decides to take steps to solve the problem.

This illustrates the key factors which should be used when…

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The Power Of Being Grateful

Ayanda's Blog

Well, if you’ve been keeping up with recent posts you’ll now know that comparison can lead to depression. It’s pretty simple really, we have access to the lives of many people now thanks to social media. Say one person is incredible at singing and you compare yourself (it’s only natural, no?) only to find that you aren’t as good. You are presented with a dilemma often leading to three pathways: acceptance (which for some reason we overcomplicate), ridicule (diminishing the person’s gift or hard work) and competition. The first, acceptance is perhaps the healthiest of the three. Now if you exhibit the other two what happens if you come into contact with more than one such person? What if you encounter a hundred people with a gift you don’t have? There is no way you can be the master of all trades, no one in the world has enough…

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Why Aren’t We Doing What We Love?

Maren Eriksen-Russo

In 5th grade I wrote a lot of poetry.

I was sort of in the beginning stages of my angst, cute enough that my bitterness about some aspects of the world wasn’t all the way formed. So my poems were happy and filled with hope.

For the 5th grade talent show, I wore all black, a large floppy hat with a big flower and proudly read my poem to a gymnasium full of kids who had no idea what they were listening to.

But I wasn’t doing it for them. I was doing it for myself, because it’s what I loved to do.

Recently I’ve been thinking a lot about how my teachers reacted when I read my poem. Some were shocked that a fifth grader had the patience to compose poetry in her free time. Others were impressed that I had the courage to stand in front of an…

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